We are on a mission to end rubbish.​

Our reusables will be 100% recycled, 100% recyclable and we supply them alongside tracking software to monitor the financial and environmental effectiveness of your system. Learn more about our mission below.

Our Vision

Designed to be reused again and again.

Ultimately we don’t plan to sell our reusables, instead we plan to lease them out. We want to operate this way to ensure that our business model is one focused on re-use and not selling more and more new products. We plan to ensure every one of our products lives a long and full life before we recycle it again and turn it back into a new product ready for another life.

Not just reusables, but also an easy to use lifecycle tracking platform.

The Rubbish Portal reusables tracker will help our customers to record and maximise the amount of times our reusables are reused. It will also help to measure the environmental impacts including carbon emissions and water consumption. Customers can also upgrade their service and use the full event tracking tool which measures all waste and impacts producing an overall circularity rating for the event.

The Founders

The founding team is made of two companies that want to create a circular economy for reusables. We are ReBottle and Rubbish Ideas, and we are working together to make this vision a reality.

Our combined experience enables us to create a product that can be made from waste, used as many times as possible, tracked, and recycled back into itself. We see this as the ultimate solution to food and drink containers in the events industry.

Our plans:

2024
2025
2026

Want to work together?